was founded in May 2016 by Mr. Ritesh Barbhaya with a vision to create India's first and only vertically integrated fashion jewellery marketplace. Our mission is to become India's most prominent and trusted e-commerce platform, offering high-quality and affordable jewelry to consumers.

We are committed to providing the best B2C shopping experience, focusing on delivering high-quality fashion imitation jewelry directly to end consumers. Through our platform, we connect consumers with manufacturers, re-sellers, exporters, and designers, ensuring a wide range of options to suit every style and occasion.

To expand our reach, we have established cross-category distribution networks through collaborations with other fashion and accessories businesses. These partnerships include boutiques, franchisees, direct sales, and exhibitions, allowing us to cater to a diverse customer base and provide convenient access to our products.

Our product range is extensive and encompasses both traditional and fusion Indian jewelry. From bridal sets to rings, bangles, bracelets, earrings, maang tikka, necklace sets, and hair accessories, we offer an unparalleled selection of unique and alluring pieces. Our jewelry is designed for daily wear, special occasions, and gifting, ensuring something for everyone.

At, we strive to exceed customer expectations by offering exceptional customer service, secure payment options, and reliable delivery services. We continuously update our inventory to stay up-to-date with the latest trends and designs, ensuring that our customers have access to the most fashionable jewelry options.

Join us on our journey to redefine the fashion jewelry industry in India. Explore our vast collection and experience the joy of finding high-quality, affordable jewelry that perfectly complements your style. is your go-to destination for exquisite fashion jewelry that leaves a lasting impression.


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Combos - Earrings

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Women Oxidised Earrings

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Featured collection

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